The fact is that competition in business today is greater than ever. To survive in these uncertain conditions is not enough to offer a quality product at a fair price only.
You have to learn how to choose and produce effective marketing. You should look for the best results for every penny you spend on marketing!
Here are the most common mistakes and solution how to avoid them. If you find that one or two of these errors do not apply to you, you need to congratulate you! This means that you’re already on the path of successful marketing.
1. Your business is focused on yourself instead on the needs of your potential customers.
If you view business directory and classifieds is it not the obvious that the most most ad highlights the advantages and benefits that you will have if you become their customer?
About 95% of the ad is totally oriented to the business (company, service, etc.), and not the potencional benefit they can get from you. Same thing with ads on TV, radio, etc.
The self-serving advertising is called”institutional advertising.” Institutional advertising at best case delay results. And in the worst case, such advertising does not produce any profitable results. Unless a business is rich enough that you can afford to wait for long-term benefit of advertising.
Your marketing message should show potential customers that you are interested in only what they want! Everything else about you is the later. Your clients, customers, clients, whatever you call them, should always be your priorities.
You should begin with an orientation to the desires and needs of your potential customers. Each sentence should indicate that you understand the needs of potential customers. As long as your efforts in marketing does not focus on the desires of potential customers, your marketing is incomplete.
2. You missed to determine who exactly are your (potential) customers and what are their needs
A successful marketer can say exactly what their customers and potential customers want and expect from a product or service.
Also they can accurately say that the approximate age of their best customers, level of education, income, social group, place of residence and other important characteristics.
You must know who that you might know why. Approximately 90% of the business often fail when come to this issue and that’s a tough mistake.
Why your customer is not buying from you? What your customer wants or needs most from the products or services you offer?
You need to find out why to convince customers that your product or service can satisfy his desire or need the best possible way.
Think about it … how can you expect to satisfy the appropriate needs of your customer when you have not even bothered to find out whar are his needs and wishes.
Companies that are successful in marketing have a very good understanding of the needs of their customers and strive to meet those needs better than the competition.
Therefore, if you want to win your own market, discover what your customers and potential customers really want. What are their needs, passions and expectations?
Once you have this information you will be equipped to achieve your goal.
3. You missed to keep the names and addresses of your potential customers
Your list of potential and regular customers is your biggest source of profits for life!
Here’s why you should keep track of each customer or potential customer:
According to some research, the cost of attracting new customers (ie, sell a new customer) is about 5 times higher than sales of existing, well known to the buyer.
Permanent known customers are almost as good as money in the bank! So all you need to do is to develop a systematic way to track customers and potential customers
so that they more and more often buy from you.
Your existing customers already believes you and know you. Also they already have a positive experience doing business with you so resistance to the new sale / purchase is very small.
They know you’ll make your promises because you made them before. Check out if they are satisfied with the product that they purchased.
Thank them for buying a postcard invite them to visit you again.
4. You did not try to sell your customer something something more from “background”
Your best potential customer is one who has just bought something from you. This is the best opportunity for another sale.
The key to successful implementation of this approach is to have products that offer a solution that your potential customer has.
How many times have you bought the shoes, and then a shoe brush, shoehorn, etc.? That’s it.
Here we are talking about understanding the needs and wishes of your customers again. Your job is not to sell something to someone one the first time.
You need to follow the wishes and needs of customers and continuously propose appropriate solutions to these problems.
If you orient yourself on what your customer wants and offer him the other solutions (products) for a particular problem,
the buyer will refuse to buy because they think you want to load up your goods.
5. You failed to make business with you easy and simple.
Most business are open from 9 to 5. That’s wonderful. But, you must be willing to do business when your (potential) buyer is willing to do business.
With all technologies available today, there is no excuse that your business does not have 24-hour telephone service which will receive messages, orders, registrations, etc.
If you make business with you simple and easy then you will attract more new customers and soon more customerswill come at the recommendation of one of your customers.
6. You are not persistent and you have not contacted your potential customer enough times, constantly trying and testing the new approach until you find “button sales.”
The process takes time. Therefore you should never trust just one ad, a “mailing” (postal) campaign, a spot on TV, etc.
Marketing requires persistence. You have to work everyday. Of course it will be days that are disappointing. But do not give up. If you do your “homework” for the day if you know the products to solve the needs / problems of your (potential) customers, if you turn your set goal then there is no reason that you overcome a disappointment. Disappointment can turn you from your path.
If your potential customers simply do not respond to your efforts, then you should reconsider your approach.
The only way to discover a “sell button” with your potential customers is to constantly test…one marketing approach against another, one concept against another ad, one ad to another, etc.
Testing is a process. You should always seek to improve your best results … because you never know which results are truly the best!
Remember, your ad will cost you the same regardless of whether you answered 10, 100 or 1 000 potential customers. To maximize the benefits of investing only thing that makes sense is to test different ad concepts.
7. You do not have a marketing plan that will bring your success.
If you have no plan take a pencil and paper straight now.
Here are a few questions:
Where I want to go?
Is there any part of my plan taht does not focus to the final goal
How to improve your plan and focus on achieving my ultimate goal?
This kind of questions will help you to reach your goals faster and easier.
Without a written plan, your success is quite unattainable.
Now I want to share with you an amazing online book about how to make LOTS of money selling other people’s products with your own website.
Chris Derenberger (a successful affiliate marketer) has just released an incredible book called “Secure Internet Income 2“.
This book will teach you how to create your own affiliate website with ease, even if you’re anon-technical person.
Chris will guide you step-by-step through the process from finding a profitable niche, finding products to promote, keyword research,
analyzing your competition, optimizing your website and some awesome techniques on getting free traffic from Google.
Effective Internet Marketing Strategy 